This post exists to show the machinery — every element a post on this site can use, all in one place. If you're a creator evaluating a custom Ghost build, this is the palette your essays would have.
Headings organize an argument
Body text is set in Source Sans 3 at a size adults can read. Headings are Alegreya, because essays deserve typography with some blood in it. Links look like this, underlined, no guessing.
Third-level headings handle the subpoints
Like this one. Use sparingly; if you need a fourth level, you need an editor.
Quotes carry weight
The price of a rented platform isn't the subscription — it's the exit. That's worth setting apart from the body text, which is what a blockquote is for.
Images, with captions
Lists, ordered and not
- Unordered lists for things without hierarchy
- Like the reasons WordPress plugins break
- (There are many; order doesn't matter)
- Ordered lists when sequence is the point
- Export first
- Redirect second
- Cancel the old stack last
Dividers reset the room
And after a divider, a new thought gets clean air. On a live Ghost site this palette extends further — embedded video, audio players, galleries, buttons, email-only sections for members — all native, no plugins.
Want your essays to look like this? That's the product.