New here? This publication makes one argument from several angles: your audience should belong to you, not to a platform. These four essays are the spine of it — read them in order.
The path
- Your audience is not your following — the distinction everything else rests on.
- Why I left WordPress — what the duct-taped stack really costs.
- Ghost vs Substack: the honest math — the 10% question, with numbers.
- The redirect rule — how to move platforms without losing Google.
Then
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