Owning It
Why I left WordPress (and what it was costing me)
I didn't leave WordPress because of one disaster. I left because publishing had quietly become a chore — and when publishing is a chore, you
A publication you own · Built on Ghost
Notes on building an audience you actually own — publishing, platforms, and the business of making things.
Read the latestOwning It
I didn't leave WordPress because of one disaster. I left because publishing had quietly become a chore — and when publishing is a chore, you
The Numbers
Substack is free until you charge. Then it takes 10% of every paid subscription, forever. Ghost costs a flat monthly fee and takes nothing. That'
The Move
The fear that keeps creators on platforms they hate: "my old posts rank — if I move, I lose that." Here's the honest
Owning It
A following is permission to be shown to people, revocable at any time, by an algorithm that owes you nothing. An audience is a list of